Employer Branding

Shaping your reputation is critical to attracting talent

How do potential candidates perceive your organization? In today’s competitive job market, attracting, recruiting, and retaining talent has become increasingly challenging. 

Think about the impact that Glassdoor has made.  A platform which allows current and prior employees to make comments about organizations without approval or the ability for an employer to delete unfavorable comments. 

For candidates who are looking for a new job opportunity, they are likely to search a potential new employer online and will be highly reluctant to consider a company where there are lots of complaints about how an employer treats employees.   Such as comments about not seeing upward mobility or comments about managers not listening to employee needs will steer prospects away.

Engaged employees that are proud of their organization will promote it through conversations with friends and acquaintances and by posting or sharing positive comments via LinkedIn or other social media venues. Plus, the more engaged employees are, the stronger the likelihood that they will be more committed and productive in their roles.

A strong employer brand leads to better employee retention. Satisfied employees are more likely to stay with a company, which saves on the cost of recruitment, onboarding, and training new hires.

A strong employer brand also provides the organization with a competitive advantage. It’s easier to recruit new hires for a company that has a strong reputation versus one that does not. If the employer brand is strong, candidates will flock to that company, which provides for a larger candidate pool to ensure organizations find truly top talent.

Define Your Company Brand:

• Ensure there is clear communication regarding company updates and changes so employees are not surprised.
• Implement engagement programs such as mentorship, recognition, and team-building activities.
• Review your benefits and compensation. Are you competitive with the marketplace?
• Ask for employee testimonials that can be shared on the website and promoted via social media.
• Create career development opportunities by setting up clear expectations and working with employees on their development.
• Actively promote your organization on social media.
• Set up a referral program so your employees encourage others to join the organization.
• Monitor the organization’s online presence and respond to negative comments and seek out positive comments.

We can help you articulate and refine your Employment Brand to make your organization an appealing and sought-after employer.